I had a question several weeks ago about how to get more blog comments. I’ve talked a bit in that post about my experience with blog comments, why I turned them off and on again, and how it’s important to DIG IN to our reasons why we think we need them and how they affect us.
Now, let me preface by saying I don’t think it’s beneficial to focus on the number of comments you’re getting (or not getting) on your blog.
Tracking comment stats is one of the worst indicators of a thriving blog.
In fact, since turning my comments back on, I get very few comments compared to previously. And if you’re on Facebook or Twitter, you’ll likely find you get more interaction there since those sites are meant to be more social anyway.
So before we even look at any tips to get blog comments coming in, I want to talk about INTENTION.
It’s important to know yourself and know why this topic matters (or if it really matters). Do you:
- Hope it will increase readership?
- Want to experience more connection with readers?
- Wish to facilitate connection in others?
- Use it to bolster your own sense of approval?
- Just think a successful blog “should” have lots of comments?
Examine your deeper reasons and align yourself with an intention that resonates with you, hopefully one based on something other than “should”, “have to”, scarcity or fear in any other form. Question any assumptions as well, because you’ll always find exceptions to the “rule”, which means this really can be done in any way that feels like a beautiful fit for you and your higher intentions.
Once you feel aligned then move through these tips to help you meet your goals.
1. Quit Taking It Personally
Why is this first? Because if you’re feeling triggered or upset in any way you’re going to create an experience based on yuck and funk, instead of one based on love and trust. And yuck and funk don’t serve you and your goals.
For a number of reasons, most people won’t comment and it has nothing to do with you or what you’re writing. (It’s not all about us after all, 😉 )
People are busy. They may love your stuff but in order to have time to read it at all it means they don’t have time to reply. Some just don’t like commenting, others don’t feel they have anything to add, a few think it’s dangerous, a couple don’t know how it works or even know they can, and more have even more varying reasons.
There are things you can and probably will want to examine in order to increase blog comments, but for the most part…
The people you have the biggest impression on may never say a word.
This is okay. All is still well in your world.
My Suggestion :: Before you write, connect to your Truth, your purpose, your authentic voice and the intention you set above. Lean into Trust that your words will reach the right people in the right time. Release all else.
2. Make It Stand Out
Lots of people write blog posts that are interesting or inspiring to PERUSE on a Sunday afternoon but don’t exactly leave an impression.
If your blog posts aren’t remarkable, they won’t be remark-able.
This is one part Taking a Stand (mixed in with a fair amount of Not Afraid to Ruffle a Few Feathers), one part Saying Something New and one part Making a Real Impact. Not fluff or wave-making for the sake of filling space or getting reactions. But honest-to-goodness words that will intrigue, inspire or help someone in some way. Things that make you go hmmmm or Aha!
(Don’t go overboard on sensationalizing every blog post you write. Just ask yourself “what makes this post remark-able?”.)
My Suggestion :: As you write, connect to your core and allow the words to flow from you, leaning into the Trust that it’s safe (as well as important) for you to speak from your heart on important and sensitive topics.
3. Make Your Blog Posts “Legible”
Obviously, I don’t mean your handwriting style. But your style of editing matters in getting readers and thus to get blog comments.
- Is your blog post giant paragraphs of words or do they alternate in their number of lines so as to create a flow for the eye?
- Do you use photos, blockquotes, bullet points, sizes and colors too much or not enough?
- Is your font fancy and hard to read, or do you have light-colored fonts on dark background?
- Is it too small or too large?
- Are your colors reflective of you without being too overwhelming (primary or neon colors can be too much for a lot of eyes)?
Basically, is your post easy to read AND visually appealing?
A possible way to judge this is by finding out of whether people are even staying on the page long enough to read the content by installing Google Analytics. Check for the average time spent on a page (for a blog post, it should be a couple minutes). This will tell you if people are hanging around or jumping ship as soon as they land – if this is something like 10 seconds than they probably aren’t liking the first impression they are getting or the visuals they are seeing (or music they are hearing – seriously, turn that thing off. I’m going to pull a number out of thin air and say that about 97% of people hate the surprise of music, even if they love the music).
My Suggestion :: Do a blog assessment from a reader’s point-of-view, and from your Analytics point-of-view, or ask for some gentle feedback from someone you love.
4. Make commenting easy to do.
Spam filters are a must to make it easy for you. Captcha is good too. Moderation is good if it works for your schedule and doesn’t keep them waiting for days to see their comment go live. (WordPress allows you to only moderate first-time commenters, which is very helpful.)
But make it easy for readers:
- Can they find comments or is the placement of the “comment here” link complicated?
- Is it complicated (like Disqus or RealID)?
- Would they like or dislike Facebook comments instead?
- Is your Captcha a total butthole and difficult to read?
- Do you have to be logged in or can it be anonymous or custom (specifically talking to Blogger users here)?
- What about the words? Is it the plain “Leave a comment” or something more clever?
- Is it so clever it doesn’t make sense to others?
- Is it too wordy?
Remember that the options will look different to you if you’re logged in, as well as if people are trying to access it from their smartphones.
My Suggestion :: Do a comment system assessment and look for alternatives to anything less than easy-breezy.
5. Ask for and create engagement.
Asking for engagement might be a simple “I’d really love to know you’re out there; please say hi” or it might be a question you ask at the end. Keep in mind that the post has to be something worth commenting on (see #2).
Creating engagement is usually done through answering questions or adding your own replies to theirs. (Be genuine with this.) Another way to create engagement is to share your post on social media mentioning the conversation happening in the comments and asking for more viewpoints. (Again, be genuine and aligned with your intentions.) You can also ask readers to share any remark-able posts, since it seems to be new readers that often do the most commenting.
But I’d also recommend asking yourself some questions.
- What kind of comments do you want?
- What kind of person would you like to comment?
- And what kind of things do you feel if you get no (or no positive) comments? (DIG IN to those feelings so you can be free of them and continue to do what you do authentically.)
My Suggestion :: List a few possible ways to ask for and get the kind of comments you want from the kind of readers you love, experiment with your ideas one at a time, and watch your feedback (comments and analytics) to see what works for you.
6. Stay focused.
If your blog is new, remember that there are a gazillion bloggers out there trying to get their start too. It takes time, and an investment of your energy to bring in the right people and then only about 20% of them will actually EVER comment.
Be patient and connect to your intention again and again.
If your blog is also your business, keep in mind that comments do NOT equal success. Very financially UNsuccessful bloggers have TONS of comments. And there are very successful businesses that are making 6-7 figures and getting no comments at all. Your blog comments have nothing to do with your success (unless of course you’re spending all your time trying to get comments instead of actually doing the things that will support your business – oh snap! Yeah, I called you out!).
My Suggestion :: Put your energy into the projects, tasks and areas that matter first – creating something worth consuming and getting it out to the right people. Trust the process of all else.
And let me add a seventh…
Experiment. Try new things. Keep track of the results. Do what works for your spirit first and then what works to get blog comments.
What about you: What’s your perspective?
Do you comment or rarely comment? Do you feel like no one is listening if you get no comments? Do you have a comment policy or a tip of your own you could share?
The summer course for the business mastermind begins IN ONE WEEK.
Are you looking to really grow your blog? Consider getting:
- The nitty-gritty, step-by-step, “How-do-I” coaching to simplify the process
- Powerful built-in systems of support from like-minded sisters
- And guidance to DIG IN, overcome your fears and blocks, and not get stuck in the paralyzing “Holy-crap-what-am-I-doing-what-will-others-think” syndrome
There are a few spaces left before registration closes!
NOT SURE IF IT’S FOR YOU? Let’s schedule a complimentary exploration session and find out if it’s a good fit!